Scope 

Create a library of images and videos for Panera's 2022 Q4 social media. All images and videos are to be shot on iPhone. 

Creative Direction

Videos and images should feature a laissez-faire/blogger food aesthetic- it should look like someone picked up their phone to capture an everyday moment. This translates to assets being not perfectly styled, lit and edited. Creative still retains quality and appetite appeal but has a more lo-fi, iPhone-shot aesthetic. 

Project Length

3 months

My Role

Creative Direction, Photography, Videography, Lighting and Editing

Team

Agency- Superbloom

Producer- Ali Steele

Digi Tech- Jack Li

Food Stylist- Johanna Lowe

Prop & Wardrobe Stylist- Melanie Francis

Prop & Wardrobe Assist- Morgan Yi

Models- Kenyon Ellsworth and Lorenzo Jimenez​​