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The Cloud-Like Feel campaign was inspired by emerging photography trends I saw and communicated the comfortable feel of the bra.
Cloud-Like Feel
WFH Mullet
The WHF Mullet idea was born in the middle of the 2020 COVID crisis. It was a known fact among women that on Zoom calls for work they would wear business professional attire on the top half of their body but still be in their underwear on the bottom. I wanted to show how Thirdlove's product was actually being used in a relevant way.
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