Let's Get Down to Business Lunch
Dropbox x Infatuation
The National Bureau of Economic Research in August reported that the average workday has extended by 48.5 minutes per day from pre-pandemic times, with 2020 remote work culture providing less time for mental health breaks. To help remote workers prioritize and upgrade their lunch breaks, Dropbox and The Infatuation created The Lunch Dropbox, a weeklong delivery program with the goal of reclaiming personal time and inspiring better work.
Idea by Mediahub Agency | Shot/Art Directed/Edited by Kim Kovacik
The program included a paid media campaign with mailers, social integrations, newsletter promotions and digital ads throughout the three cities. It also was featured in articles in Adweek and Chicago Food Magazine.