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Kimber

Photographer + Creative Strategist

Chicago-based, available anywhere

Work with me: Kovacik.Kim@gmail.com​

they/she

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I create visual stories for brands, businesses and founders looking to showcase their authentic selves. Whether working with a local business or global brand, my speciality is helping find their soul through creating conversion-backed marketing assets, scroll-stopping content, and story-led creative strategy.


With over a decade behind the lens, I offer a full-range, production house skill set: creative direction, content strategy, on-location & studio shooting, lighting design, and post-production. That way I can help clients who need me from beginning-to-end or folks who just need a specific part of the process. 

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If all the fancy words and industry lingo is confusing, all you need to know is at my core I’m a visual storyteller and creative problem-solver. I'd love to help you bring your story into 2-D. 

My Philosophies

Authenticity Over AI

 

AI can be an incredible tool, but it should not be the basis for your brand imagery. 

 

Big brands who have done global campaigns using AI art have gotten major backlash. Why? People don’t connect with AI imagery. Your visuals are your chance to show the soul of your brand. Accurately portraying the real customer experience and the people behind it is how you build trust. 

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With AI, the question on everyone’s mind is ‘how do I get ahead and not left behind?’ My answer- be as authentic as possible. The more AI imagery there is, the more that brands showing their authentic selves will stand out.

Strategy Backed Visuals

 

Photography is more than just pretty art; it’s art that inspires action. Your images should do something. Whether that something is to drive sales, further the storytelling of your brand, or sell out your bookings, I believe your images should have a measurable return on their investment. 

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The way I do this is through creative strategy. By understanding your target audience and marketing objectives, I create images that speak directly to your customers.

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You’re not just buying art for your business. You’re getting high performing, conversion backed marketing assets. 
 

Storytelling Unique to You

 

Most photographers have a niche they work exclusively in such as wedding or food photography. I don’t stick to one niche. With my background working in advertising, I’m used to photographing different types of clients with various visual identities, so I can create imagery that is unique to only you. 

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Having a vast scope of work allows me to draw inspiration outside the confines of a brand's category to create a visual style that is truly original.

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The best brands don’t just copy what their competitors are doing. They make their own category.
 

Full Creative Package

 

I’m not the photographer who shows up on shoot day unprepared, and then you never hear from once the photos are delivered. I’m there every step of the way. 

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I can manage all pre-production (creative direction, content strategy, talent, location scouting, and shot list creation) to production (lighting, props, backdrops, and hiring additional creative team members) to post-production (editing). 

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This creates better visuals,  makes for a smoother photoshoot, and takes out all the guesswork for clients. 
 

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